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Develop and implement marketing/communication/PR plans for Arc Skills regionally to meet business development targets and manage marketing/branding/PR requirements.
Works closely with Line Manager and Group Marketing Team to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.
Divisional Head, Functional Heads, HR
Private Sector Clients, Government and Public Sector clients; media houses
• Work with KPIs assigned by Arc Skills
Co-ordinating with Arc Skills group for any marketing related matter
Printing of marketing collaterals and course materials
• Take charge of all printing works, ensuring timely delivery of same to the different users and stakeholders.
Design and Manage Arc Skills Nigeria Marketing Plan and Budget
Manage PR agencies and Mass Media communication channels.
• Develop communication plans and offline marketing/communication/PR campaigns as per agreed marketing objectives and student enrolment targets – in collaboration with advertising, design and media agencies.
Market Research & Competitor Activity
• Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs.
• Track competitor activity and share monthly summary with Management Team, Sales and Operations teams.
• 12 years+ marketing experience in the following sectors: Education Management, Skills development and related industries.