Marketing & Media Consultant

Lagos, Nigeria

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Job Details

Job Title:
Marketing & Media Consultant
Principal/ Director Business Unit:
Arc Skills Nigeria
Location:
Lagos, Nigeria
Reporting Line:
CEO – Nigeria

Job Purpose

Develop and implement marketing/communication/PR plans for Arc Skills regionally to meet business development targets and manage marketing/branding/PR requirements.
Works closely with Line Manager and Group Marketing Team to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

Internal & External Interactions

Internal

Divisional Head, Functional Heads, HR

External

Private Sector Clients, Government and Public Sector clients; media houses

Key Responsibilities

Performance Measures

       • Work with KPIs assigned by Arc Skills

Client Engagements

  • Be available for all marketing related meetings with Arc Skills clients
  • Maintain effective internal and external communications


Vendor Management

  • Ensure good selection of vendors through procurement process and negotiation.
  • Management of vendors to achieve desired results.

Co-ordinating with Arc Skills group for any marketing related matter

  • Follow Arc Skills Brand Guidelines for all activities
  • Adopt and adapt global brand campaigns for local market benefit


Printing of marketing collaterals and course materials

        • Take charge of all printing works, ensuring timely delivery of same to the different users and stakeholders.

Marketing Content

  • Supervise all marketing content production
  • Identify gaps and advise/assist Sales Team to find viable solutions to improve the customer
    experience.

Design and Manage Arc Skills Nigeria Marketing Plan and Budget

  • Develop a marketing plan and budget for Arc Skills Nigeria
  • Strategize and execute for digital marketing and social media platforms.
  • Ensure that all marketing activities are carried out with necessary budgetary approvals and
    are in line with agreed marketing plans
  • Manage local marketing and communications agencies to deliver on objectives within budget


Manage PR agencies and Mass Media communication channels.
        • Develop communication plans and offline marketing/communication/PR campaigns as per agreed marketing objectives and student enrolment targets – in collaboration with advertising, design and media agencies.


Market Research & Competitor Activity

         • Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs.

         • Track competitor activity and share monthly summary with Management Team, Sales and Operations teams.

Candidate Requirements

Qualifications / Knowledge

  • Bachelor’s Degree in Marketing.
  • Master's Degree in Marketing/Marketing Communications preferred.

Skills

  • Experience in developing, maintaining and delivering marketing/PR strategies
  • Use of CRM software to maintain data and provide Marketing/Sales reporting
  • Experience in using Content Management Systems and developing engaging content for
    the web and social channels, particular writing for SEO
  • Strong understanding of current digital marketing concepts and best practices
  • A balance of creative and analytical skills with a track record of delivering
  • Native English speaker
  • Strong Customer Service Skills
  • Detail orientated

Experience

• 12 years+ marketing experience in the following sectors: Education Management, Skills development and related industries.

Closing

Initial 1- year Consultancy Engagement.

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