Develop and implement marketing/communication/PR plans for Arc Skills regionally to meet business development targets and manage marketing/branding/PR requirements.
Works closely with Line Manager and Group Marketing Team to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

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Divisional Head, Functional Heads, HR

Private Sector Clients, Government and Public Sector clients; media houses

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Performance Measures

       • Work with KPIs assigned by Arc Skills

Client Engagements

• Be available for all marketing related meetings with Arc Skills clients
  
• Maintain effective internal and external communications

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Vendor Management

• Ensure good selection of vendors through procurement process and negotiation.
  
• Management of vendors to achieve desired results.
  

Co-ordinating with Arc Skills group for any marketing related matter

• Follow Arc Skills Brand Guidelines for all activities
  
• Adopt and adapt global brand campaigns for local market benefit

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Printing of marketing collaterals and course materials

        • Take charge of all printing works, ensuring timely delivery of same to the different users and stakeholders.

Marketing Content

• Supervise all marketing content production
  
• Identify gaps and advise/assist Sales Team to find viable solutions to improve the customer
  experience. ‍

‍Design and Manage Arc Skills Nigeria Marketing Plan and Budget

• Develop a marketing plan and budget for Arc Skills Nigeria
  
• Strategize and execute for digital marketing and social media platforms.
  
• Ensure that all marketing activities are carried out with necessary budgetary approvals and
  are in line with agreed marketing plans
  
• Manage local marketing and communications agencies to deliver on objectives within budget

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Manage PR agencies and Mass Media communication channels.
        • Develop communication plans and offline marketing/communication/PR campaigns as per agreed marketing objectives and student enrolment targets – in collaboration with advertising, design and media agencies.

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Market Research & Competitor Activity

         • Identify local consumer market research requirements and develop marketing/PR proposals that will address these needs.

         • Track competitor activity and share monthly summary with Management Team, Sales and Operations teams.

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• Bachelor’s Degree in Marketing.
  
• Master's Degree in Marketing/Marketing Communications preferred.

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• Experience in developing, maintaining and delivering marketing/PR strategies
  
• Use of CRM software to maintain data and provide Marketing/Sales reporting
  
• Experience in using Content Management Systems and developing engaging content for
  the web and social channels, particular writing for SEO
  
• Strong understanding of current digital marketing concepts and best practices
  
• A balance of creative and analytical skills with a track record of delivering
  
• Native English speaker
  
• Strong Customer Service Skills
  
• Detail orientated

• 12 years+ marketing experience in the following sectors: Education Management, Skills development and related industries.

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